The two essential techniques of Search Engine Marketing

There are two primary Search Engine Marketing techniques that are being widely used across the World Wide Web are the Search engine optimization and the search engine advertising methods. The SEO technique is the oldest and the most popular search engine marketing technique. Search engine optimization is dome to ensure that your website is properly optimized to be visible in the search engines.

Search engine optimization works on keyword relevancy. By Keyword relevancy one does not mean that you need to stuff your website with the most relevant keywords. Instead it requires you to use those keywords in the form of quality content in the site so that when the search engine spiders crawl your website they find appropriate content which is sufficient for them to list your website in their search result page. One thing which should be kept in mind while you are optimizing your website with keywords is to find its relevance to your website and its usage amongst the internet users. It is best to use keywords that most people will easily look for. Do not use extremely specific keywords unless they are extremely essential for your website.

The other widely used search engine marketing technique is Search Engine Advertising. A website can begin search engine advertising once, it has completely optimized itself in the search engine free listing. The advertising bit of the search engines, ensure a bonus exposure to the websites. Search engine advertising is a process of paying the search engines and other web directories for ensuring optimum exposure to the websites. PPC or pay per click is one of the paid listing techniques of search engine marketing. All top search engines including Google, Yahoo and MSN have launched such paid listing mechanism to ensure visibility to websites.

Search Engine Marketing does not only help in increasing the visibility of websites but also enhances the brand name of the concerned website. It increases its traffic inflow which inversely helps in increasing the conversion ratio of these websites.

RBC Soft expands into search engine optimization market

February 19, 2008, Tue 4:48 PM Internet

RBC Soft announces to develop a joint project RBC Promo together with the Vipro company.

The new company will provide the market with various search engine optimization and site promotion services in Russian and foreign search engines.

RBC Promo is planned to be launched on March 1st 2008.

---

RBC is a leader among software developers in Russia. The turnover of IT services in 2004 totaled $26m making a third of RBC's total turnover of $79m. The company develops and implements IT software products, provides turnkey solutions (e-Business, document management), offers a variety of portal solutions and consulting. RBC has about 1,500 specialists on its payroll of whom over 200 are skilled engineers, programmers, designers, analysts, and consultants. The RBC Group operates in the three following areas: RBC SOFT, IT, RBC TV, Media.

SEO For Wordpress Blogs - A Free White Paper from Blizzard Internet Marketing, Inc.

Search Engine Optimization for WordPress Blogs is a free marketing white paper from SEO's Mary Bowling and Carrie Hill at Blizzard Internet Marketing, Inc. Learn tips and tricks to help you dominate the search results in Google.

/24-7PressRelease/ - GLENWOOD SPRINGS, CO, February 17, 2008 - Blizzard Internet Marketing, Inc. is proud to announce the release of their latest free marketing whitepaper, "SEO for WordPress Blogs" by their in-house Search Engine Optimization team, Carrie Hill and Mary Bowling. Learn why we advocate using one of the best platforms for building an SEO friendly website, and how to set your own website up for success.

Blogging is the wave of the future, but not all blog platforms are built alike. While there are many options to choose from, if you want a user and search engine-friendly option, WordPress should be your first choice. We'll tell you why and explain how to use it to perform better in the Google Search Engine Results Pages (SERPs).

This easy-to-use, 14-page how-to guide will tell you about our favorite WordPress plug-ins for Search Engine Optimization and what advantages they will give your blog. We'll tell you how to:
• Set your WordPress blog up for Success
• Start Blogging the RIGHT Way
• Promote your Blog across the Internet
• Use Plug-ins to increase SEO functionality

It's easy to download all of our internet marketing white papers.(link)

If you've got a great Wordpress tip, read our white paper and email it to us at the address given on page 12. We'll feature your tip and give you a link from our Blizzard Newsletter Blog! It's in Wordpress, of course.

# # #

Press Release Keywords:

• blogs, engine, optimization, press, search, seo, weblogs, word, wordpress

Read more Press Releases from Carrie Hill:

• Travel Maps for Hotel, Resort & Vacation Rental Websites - Free Whitepaper
• C'mon Inn announces opening of Bozeman Montana hotel.

Other Similar Press Release Topics:

• AQABA, a Global Web Strategies Company Launches new website for All Season Enclosures
• Business Internet Directory Business Sourcer Announces Planned UK Wide Coverage
• Client Win, Maverick Media for AQABA, A Global Web Strategies Company
• Pay Per Click Summit Announces Partnership with The Ad Club of Boston
• COSMIN CONSULTING (eCosmin.com) ANNOUNCES THE COMPLETION OF RICHARD HENRY GROUP'S NEW WEBSITE
• Average people are making money online.
• Chemidex & ABC Cosmetologia Announce Strategic Partnership
• Bigmouthmedia appoint new Managing Director in Germany
• GRAMMY WINNERS AVAILABLE FOR DOWNLOAD AT SPIRALFROG - Free, Legal Music Download Site Offers Top Grammy Winners -
• DIY Live Event is February 28th from 8:30a.m.-4:00p.m., at the Temple Chamber of Commerce, in downtown Temple, Texas

Search Engine Marketing is More Resilient to Recession

Download this press release as an Adobe PDF document.

Following recession rumors, California-based Internet marketing agency WebMetro sees upsurge of client activity in Search Marketing, particularly Pay Per Click and Search Engine Optimization, two of the best advertising investments during a recession. San Dimas, CA (PRWEB) February 14, 2008 -- Following a series of pronouncements by a number of economists that the U.S. economy is in a recession, Carlos Ugalde, President and CEO of California-based Internet marketing agency WebMetro, has seen an upsurge of activity with several clients in Search Marketing, particularly Pay Per Click (PPC) and Search Engine Optimization (SEO), which he believes are likely to provide some of the best returns on advertising investment during a recession. "Since a recession will have an impact on overall sales due to lower levels of consumer spending, smart marketers must allocate their budget where they will get the best return on advertising investment," said Ugalde. It's not just about Internet marketing, it's about taking control and knowing how to diversify efforts heading into a recession and have you well-positioned to emerge stronger. Reported by eMarketer in January 2008, a survey of 3,000 marketers conducted by The Fournaise Marketing Group, and cited by the World Advertising Research Center, indicates that 65% of marketing spent had no discernible effect on consumers in 2007. During a downturn, most companies don't have 65% of their budget allotted for "chewing the fat." Survival mode kicks in and the strongest survive. Internet marketing, particularly Search Marketing, has shown to be the most trackable and accountable of all mediums. Ugalde adds, "It's not just about Internet marketing, it's about taking control and knowing how to diversify efforts heading into a recession and have you well-positioned to emerge stronger." Several factors come into play for Internet marketers as this economic downturn continues to evolve. With increasing costs and fears of recession driving down sales, Internet marketers have to take action before plans spiral out of control. He states the following key initiatives must be considered by Internet marketers facing a recession: 1. Realigning online advertising tactics 2. Reducing fixed expenses 3. Leveraging social networks 4. Improving on-page conversions 5. Beefing up competitive intelligence gathering efforts 6. Capitalizing on market position Nevertheless, the fact remains that a recession is likely to have some impact on all aspects of a business. Making these critical initiatives part of an Internet marketing plan gives companies more resiliency to stand the test of a recession. Get more Internet marketing insight from WebMetro CEO Carlos Ugalde at www.WebMetro.com. WebMetro delivers high-performance Internet marketing services using a multi-disciplinary approach to achieve maximum results. Since 1995, WebMetro has helped online marketers continually maximize ROI and profitably gain market share using integrated Internet marketing strategies. Clients range from aggressive entrepreneurs to Fortune 50 companies. For more information, call (866) 922-4632 or visit www.WebMetro.com. Contact: Lydia Chen WebMetro, Inc. 909.599.8885 info @ WebMetro.com www.WebMetro.com

B2B Web Marketing Agency Launches New Site to Share its Knowledge RefreshWeb Offers B2B Marketers Free SEO Tools and Web Marketing Resources

Download this press release as an Adobe PDF document.

RefreshWeb, a B2B Web marketing agency based in Austin, TX, will launch its new Web site, designed to serve as a Search Engine Optimization (SEO) and Web marketing resource for the agency's clients. The RefreshWeb team is offering complimentary SEO tips, tools, and other marketing resources on their new Web site. The list of practical SEO techniques includes SEO tools, search analytics, keyword research, pay-per-click (PPC) and search engine ranking checkers, along with others. Austin, TX (PRWEB) February 12, 2008 -- RefreshWeb, a B2B Web marketing agency based in Austin, TX, will launch its new Web site, designed to serve as a Search Engine Optimization (SEO) and Web marketing resource for the agency's clients. The RefreshWeb team is offering complimentary SEO tips, tools, and other marketing resources on their new Web site. The list of practical SEO techniques includes SEO tools, search analytics, keyword research, pay-per-click (PPC) and search engine ranking checkers, along with others. The RefreshWeb team knows that B2B marketing is about being a solid, reliable provider that helps its clients' businesses to grow. "We encourage our clients to learn as much about search engine marketing as they can," comments John Rasco, Founder and President. "That is why we are providing the free SEO tools on our new site. The more a client understands about search marketing, the faster we can progress them toward their goals." RefreshWeb helps clients to maximize their search engine rankings, optimize online sales processes, and strengthen their Web marketing presence. They are SEO experts and masters of marketing, which is a rare combination. RefreshWeb focuses on the business-to-business market. Unlike many search engine optimization companies, RefreshWeb understands that the B2B process is different. "B2B marketing isn't like B2C--it's not triggering impulse buys with freebies or starting trends," states Rasco. "The RefreshWeb team knows that B2B marketing is about being a solid, reliable provider that helps its clients' businesses to grow." To ensure their clients' visibility on the Web, RefreshWeb conducts exhaustive research for search terms specific to that business and tests and analyzes their Web site's visibility on each search term. This research is also used to develop a comprehensive search engine and Internet marketing plan to support the overall corporate goals and vision. RefreshWeb provides additional client services, such as SEO, web development, social media optimization and Web 2.0 integration, white papers, press releases, and pay-per-click advertising. The success of a company's online presence depends on the SEO work being monitored and adjusted over time, and the RefreshWeb team places a high priority on doing just that. "We have made it our mission to be the best B2B Internet marketing agency around," Rasco stated. Businesses are invited to learn about search engine marketing by utilizing the complimentary SEO tips, tools, and resources available on RefreshWeb's new site. The team also encourages B2B businesses to request a ranking report, provided at no charge. About RefreshWeb RefreshWeb, a B2B Web marketing agency, serves mid-sized corporations that desire to maximize their search engine rankings, optimize on-line sales processes, and strengthen their Internet marketing presence. RefreshWeb team members are both SEO experts and marketing masters--a rare combination. The RefreshWeb team excels at weaving best practices in SEO and marketing principles together into one solid Internet marketing strategy. The team conducts an exhaustive search term and competitor audit. This is used to develop a comprehensive search engine and Internet marketing plan that supports the corporate goals and vision. The comprehensive scope of services includes SEO for organic visibility, pay-per-click, white papers, press releases, social media and Web 2.0 integration. Clients have access to consulting services with the team of SEO experts who keep clients informed of the direction of the Web strategies. Ongoing monitoring and monthly reporting of the SEO and marketing progress occur in order to continually refine and maximize successes. For more information on RefreshWeb, visit www.refreshweb.com ###

TopRank® CEO Offers Search Engine Optimization Insight on News, Blogs and RSS at UK Search Marketing Conference

Online Marketing and PR Expert, Lee Odden to Take Part in Three Sessions at Search Engine Strategies (SES) London

London, England (PRWEB) February 11, 2008 -- TopRank Online Marketing, a leading search engine optimization agency based in Minneapolis, MN (USA) announces that CEO Lee Odden will join three panels at Search Engine Strategies (SES) London, offering insight into the world of advanced search engine optimization techniques for blogs, news and social media. The panels will focus on how corporations can utilize & leverage news search engines as well as specialized blog & feed search engines. Odden will also moderate a third panel focusing on online reputation management.

Blog and RSS Search Engine Optimization

"Blogs, RSS and News search optimization represent powerful marketing opportunities" said Odden, whose Online Marketing Blog has been recognized by Advertising Age as one of the top marketing blogs on the web. "With so much emphasis on standard search engine optimization (SEO) the opportunities for smart marketers to gain a competitive advantage through the optimization of news, blogs and social media are significant. We will share exactly those tactics at the London SES show."

Mr. Odden will be speaking on two concurrent panels, "News Search Engine Optimization" and "Blog and RSS Search Engine Optimization" on February 20th, at 10:30 a.m. and 11:45 a.m. respectively. He will also moderate the "Online Reputation Management" panel at 3:30 p.m on February 21st. All panels will take place at the Business Design Centre in Islington.

"There aren't too many people who really understand the intersection of search engine optimization and public relations", said SES London conference co-host and organizer, Mike Grehan. "So it is a pleasure to have Lee Odden involved with our sessions on blogs, news and online reputation management".

News Search Engine Optimization
News search engines such as Yahoo News and Google News offer a great way to receive targeted traffic related to breaking topics or to help with a public relations effort. Moderated by Anne Kennedy of Beyond Ink, this session will look at how to make use of tactics such as press release optimization and optimizing news content to best tap into traffic from news search. Odden will be focusing on news content optimization, particularly online newsrooms, and will be accompanied by Greg Jarboe, President and Co-Founder, SEO-PR, and Tim Gibbon, Director, Elemental Communications.

Blog & RSS Search Engine Optimization
Moderated by Andrew Goodman of Page Zero, this panel, including Odden, Amanda Watlington, Owner of Searching For Profit, and Massimo Burgion, Founder and Chief Strategist, Global Search Initiative, will explore how niche blog and RSS feed search engines work followed by tips on how companies can use blogs and RSS feeds as online marketing tools. Odden will be giving a personal example of how TopRank has leveraged the Online Marketing Blog to build industry credibility, extend its network, grow its consulting business and attract media attention, including book offers.

Online Reputation Management
As increasing numbers of consumers are "empowered to publish" via blogs and social networks, companies are becoming keenly aware of the importance of managing brand and reputation online. This session will provide an overview and big picture issues related to online reputation management, a range of ORM tactics and a great collection of localized examples. Whether it's PPC trademark issues, engaging legal help or blogger relations, there's a lot to cover in just one hour. Odden will moderate a panel including Greg Jarboe, Andy Beal, Consultant, Blogger, & Author, Marketing Pilgrim LLC, and Nan Dawkins, President and CEO of Serengeti Communications.

More information about the SES London Conference is available at: http://www.searchenginestrategies.com/london/

ABOUT LEE ODDEN
Lee Odden is a 10+ year veteran of the Internet marketing industry and serves as CEO of TopRank Online Marketing. Odden has been tapped as an expert resource on SEO and online PR by The Wall Street Journal, U.S. News & World Report, Fortune Small Business and The Economist. He is a frequent speaker at DMA, PRSA and Search Engine Strategies conferences. He is also frequently cited by leading search marketing industry web sites Search Engine Watch and Search Engine Land and has been quoted in numerous books on SEO, blog marketing and online PR.

ABOUT TOPRANK® ONLINE MARKETING
TopRank is a leading search marketing agency offering strategic SEO and online public relations consulting, training and implementation for Fortune 500 companies. As an industry thought leader, TopRank's Online Marketing Blog is one of the most trafficked and read marketing blogs on the web ranking in the top 100 on Technorati and in the top ten marketing blogs by Advertising Age. Online Marketing Blog serves as a platform for search marketing industry advocacy and documents practical advice for Internet marketers looking to stay on top of current industry trends and best practices. TopRank is an active industry advocate with membership in the DMA, PRSA, SEMPO and MIMA.

Company Web Site: http://www.toprankresults.com
Blog: http://www.toprankblog.com

Webmarketing123 to Boost Search-Engine Results for Colorado Luxury Lodging Provider

Download this press release as an Adobe PDF document.

Leader in Search Engine Optimization will help Vail Beaver Creek Resort Properties market its property rental and management services. Oakland, CA (PRWEB) February 8, 2008 -- Webmarketing123, a leader in the fast-growing Search Engine Optimization (SEO) market, will enhance the Web presence of Colorado's Vail Beaver Creek Resort Properties, which represents the finest lodging in Beaver Creek, Bachelor Gulch, Arrowhead and Avon, CO. "Search engine optimization is the most cost-effective way to bring Vail Beaver Creek's luxury accommodations and management services to the most qualified prospects on the Internet," said Paul Taylor, CEO of Webmarketing123. "As we optimize the effectiveness of Vail Beaver Creek's website, they will benefit from our substantial expertise in the hospitality industry." Potential customers launch more than 13 billion searches on the Web every month. To be successful in that fast-moving environment, businesses need to be where their prospects are looking SEO increases a website's visibility to search engines, such as Google, Yahoo and others. "Potential customers launch more than 13 billion searches on the Web every month. To be successful in that fast-moving environment, businesses need to be where their prospects are looking," said Taylor. "A wide range of companies now offer SEO services, each using strategies that can differ significantly from one another, and therefore produce varying results. To maximize its effectiveness on the Internet, a company must select the SEO provider that best understands its unique needs." About Webmarketing123 With offices in Oakland and Los Angeles, California SEO company Webmarketing123 provides Search Engine Optimization and Pay Per Click (PPC) services to a growing client base in the San Francisco Bay Area, greater Los Angeles and San Diego regions, and throughout the United States. Through SEO, Webmarketing123 increases clients' visibility in a process that involves making minor alterations to their websites, selecting keywords that will generate targeted traffic, continually researching search-engine algorithms and policies, and - most important - thoroughly understanding the customer's needs. Through its very successful PPC program, Webmarketing123 delivers the highest volume of customers in the most cost-effective manner possible. PPC management is the practice of identifying and categorizing high-value search terms, defining a value proposition specific to these search terms, and managing bidding strategies to meet business objectives. Webmarketing123's proprietary tools and methodologies assure that clients get the maximum number of sales and leads possible.